Every single analysis and blog post published here comes in two versions.
The first version is called “Speak Like a Human.” It says everything in plain English, because understanding an idea should never depend on already knowing seemingly random terminology.
The second version is called “The Raven’s Eye.” This version says the exact same thing, but written in the way that strategy firms generally write for giant corporations. Dense with data, citations, and the vocabulary of the trade. It is always one click away, whenever you want it.
To be perfectly clear: this is not a simplification meant for people who can’t keep up. It is actually the opposite. It is a recognition that the people building businesses with their own hands are busy doing exactly that, and that the consulting industry has spent decades hiding useful ideas behind expensive language. The Muninn Group exists to put enterprise-grade strategic thinking in the hands of the people it has always excluded. That starts with how it is written, delivered, and communicated to small business owners.
Read whichever version fits the moment. They carry the same facts, the same sources, and the same respect for the reader. This is simply another example of how The Muninn Group’s goal is always to help, not to show off. The Muninn Group works for you.
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The Confidence Gap
Speak Like a Human The Raven’s Eye Same insights, same sources. Switch anytime. Geopolitical Risk A hardware store owner in a small town checks a supplier invoice in July. Fittings are up nine percent since spring. She’s never shipped anything overseas. She’s never read a tariff schedule. And she just became a data point in…
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AI Exposure Is Here: What That Means for Ordinary Business Owners
Small Business Strategy Speak Like a Human The Raven’s Eye Same insights, same sources. Switch anytime. In May 2026, Colorado’s governor signed a real law about how businesses can use AI to make decisions about people. Not a proposal. Not something Congress is still arguing about. An actual, signed law with an effective date coming…
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Small Businesses Are Suing Over the New Tariffs. Here’s Why It Matters to You.
Speak Like a Human The Raven’s Eye Same insights, same sources. Switch anytime. Geopolitical Risk On July 23, the federal government announced new tariffs of 10 to 12.5 percent on goods from more than 60 countries, effective the next day. Small businesses sued within hours. A coalition of 25 states joined them on August 3.…
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The Hormuz Surcharge: What a Middle East Standoff Means for Your Next Shipping Invoice
Emergency fuel surcharges tied to the US-Iran standoff over the Strait of Hormuz are arriving in August. Here’s what that means for small business shipping costs.
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The Costco Paradox: How Deliberately Limiting Profit Became the Most Profitable Strategy in American Retail
Costco caps its own markup at 14 percent and pays its employees well above minimum wage. The data suggests that self-imposed discipline, not looser margins, is what built one of retail’s most durable competitive advantages.
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The End of Wait-and-See: What Small Businesses Are Learning About Geopolitical Risk in 2026
A year ago, 57 percent of small businesses were taking a wait-and-see approach to tariffs. Now 97 percent have adopted at least one active strategy to manage the risk, and the ones who moved early are already ahead.
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99.9 Percent of American Businesses Have Never Had Access to Elite Strategic Counsel. That Is Not an Accident.
Elite strategy firms charge up to $10,000 a day and serve 90 of the world’s 100 largest companies. Meanwhile, the 36.2 million small businesses that make up 99.9 percent of the American economy have never had access to the same caliber of thinking, and it shows in the failure statistics.